LivingSocial's Pick Your 5

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The recent phenomena of the Pick Your 5 application on Facebook has generated a lot of press. The most interesting one to me was an article in the New York Times magazine which attempted to explain the popularity and value of the "Pick Your Five" and similiar products.   The article didn't refer to LivingSocial or the product directly.  Instead, the author noted the popularity of these "types" of products. 

The article attributed the popularity of these applications to their effectiveness as conversation starters.  That was certainly my experience.   When a long time friend would post a list of their first five cars, it prompted memories and conversation.  All of which highlights the power and potential of Facebook as a closed environment of real people interacting with people they know in a direct way. 

New York Times Magazine

Some mainstream....

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Grand Rapids Press

Some more industry related....

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