Image via Wikipedia
Both LivingSocial and Groupon took the big leap and made the big investment into Super Bowl television advertising over the past weekend.
Image via CrunchBase
Given the multi-million dollar table stakes, this wasn't a small decision for either company. And with the massive audience watching the ads, it was a significant moment in each company's history and brand development. And, ultimately, both companies succeeded at communication and definition of their company brands with their advertisments. I suspect a broad swath of America has much better understanding of LivingSocial and Groupon and their respective values today.
In fact, both LivingSocial and Groupon took some risks with the ads. I won't speak to the content of these ads but it does strike that they are emblematic of the need for entrepreneurs to continually take risks. Even, or especially, when the stakes are highest. Which isn't any different than when starting out a company. It is worth noting, that it never gets easier for the entrepreneur as the stakes get larger. But it does get more rewarding when it works out. Which is another way of saying that it never gets boring and that is one of the reasons why the entrepreneurial experience is always an adventure. Kudos to both management teams to putting themselves out there.
LivingSocial's Ad
Groupon's Lead Ad
Image via Wikipedia
Comments